Your Google Ads,
AdsPlainer finds the money your campaigns waste, tells you why it happens, and hands you the exact fix, in words you understand on the first read. No PPC jargon. No guesswork.
Free early access · No credit card required
Built for small businesses, freelancers and startups who run their own ads
Wake up to answers, not charts
On every sync, AdsPlainer runs its automatic checks across every campaign you have, from Search to Shopping to Performance Max, and turns what it finds into a short list of things worth doing, each one explained in plain English.
Today's insights
The automatic checks found 3 things today
“Summer Sale: Shoes” paid $86 for searches that never buy
Why: 3 search terms took 61 clicks and 0 sales in 14 days, including “free running shoes”. People hunting freebies click too, and you pay for every click.
Fix: add 3 negative keywords, list ready
“Shop: Running Gear” spent $214 on products that never sold
Why: 12 products took 180 clicks and 0 orders in 30 days, while 3 products brought 80% of the sales. Google spreads your budget across the whole feed unless you tell it otherwise.
Fix: exclude the 12 products, list ready
“PMax: Spring Launch” is missing what Google needs to show it
Why: 2 of 3 asset groups have no video and only 4 headlines out of 15. Google fills the gaps with auto-generated assets, or shows your ads less often.
Fix: add 1 video and 11 headlines, checklist ready
How it works
From connected to first insight in under two minutes.
01
Connect your account
Sign in with Google and connect your Google Ads account. Read-only, full stop: AdsPlainer can look, it cannot touch.
02
Understand what's happening
On every sync, AdsPlainer checks your campaigns for the ways money leaks: searches that never pay you back, hours that spend while nobody buys, settings that quietly choke a campaign. Each finding explains what happened, why, and what it's costing you.
03
Act on a clear fix
Every insight ends with a concrete fix and a mini-lesson on the concept behind it. You apply it in Google Ads in minutes, mark it done, and on the next sync AdsPlainer confirms it worked.
Everything you need to stop wasting ad budget
Built for people who run their own ads, not for agencies with a PPC team.
Stop paying for searches that never buy
Finds the search terms that eat your budget without ever converting, shows exactly what they cost you, and hands you the negative keywords to add.
Judged in your own numbers
Waste is measured against what a conversion is worth to you: your target cost per conversion when you set one, your campaign's real cost otherwise. Never an abstract threshold from a blog post.
Every campaign type, understood
Search, Performance Max, Shopping, Display, Demand Gen, Video and Smart: each one is checked with the rules that fit it. A Shopping campaign is judged on its products, a Performance Max campaign on its asset groups.
Spend only in the hours that sell
A weekday-by-hour heatmap of where your money goes, with the hours that spend but never convert flagged, so you can fix your ad schedule with confidence.
Know why your ads stopped showing
See how often your ads actually show, and when you lose ground you learn the real reason: outranked by competitors, or capped by your own budget, with Google's own simulation of what a bigger budget would bring.
See where the money goes
Locations, distance from your business, landing pages and placements: the checks flag the places that spend but never convert, and the pages that lose the clicks you paid for.
Ads that say what people search
Checks that your headlines contain what people actually search, and that your ads give Google enough material to test. You get the exact phrases to add.
Nothing slips past you
Quality Score, duplicate keywords, device gaps, conversion tracking, spend spikes, budget pacing, thin ads and more, re-checked on every sync.
Do this first
Every campaign gets a health score, and every insight is ranked by severity and estimated cost. You always know the three things worth doing today.
Boss-ready reports
Per-campaign cost, clicks, CPA and conversions, down to the keyword. Copy a paste-ready summary or download the CSV in one click.
Learn as you go
Every insight carries a plain-English mini-lesson: what a negative keyword is, how the ad auction works, why Quality Score changes your price.
In your language
Every insight, lesson and report in English or Romanian, and the hours in your account's own clock. Built for more languages from day one.
Google Ads shows you numbers. It never explains them.
You log in, you see charts, you see percentages, and you still don't know what to actually do. That's the gap AdsPlainer closes. On the first real accounts we analyzed, 24% of the ad spend went to searches that never brought a single customer. Nobody had noticed.
What Google Ads tells you
“Cost is up 40% vs. yesterday.”
What AdsPlainer tells you
“Cost is up 40% because 3 search terms took 61 clicks without a single conversion. Add them as negative keywords. Here's the exact list.”
What Google Ads tells you
“Your average ad position dropped.”
What AdsPlainer tells you
“Your ad rank dropped because your headlines don't include what people actually search for. Here are the exact phrases to add.”
What Google Ads tells you
“Impressions by hour of day.”
What AdsPlainer tells you
“Half your budget is spent between 2-6 AM with almost no conversions. Shift it to 6-9 PM, when your customers actually buy.”
A note from the founder
“I built AdsPlainer because I wasted money on Google Ads myself, without ever understanding why. Every tool showed me more charts. None of them told me what was actually going wrong, in words I could act on. That's the product I wish I had, so that's the product I'm building.”
Frequently asked questions
Simple pricing, built for small budgets
Free during the closed beta. Early-access members lock in 40% off for the first 12 months.
Solo
For one business, one ad account.
$19/month
- 1 Google Ads account
- Every check, on every sync, on every campaign type
- Campaign cockpit, health scores and daily curves
- Copy-paste summaries and CSV reports
Growth
For freelancers and growing teams.
$49/month
- Up to 5 ad accounts
- Everything in Solo
- All your accounts on one dashboard
- Per-account insights, reports and history
Agency
For consultants managing clients.
$99/month
- Up to 15 ad accounts
- Everything in Growth
- Manager (MCC) accounts supported
- Reports you can hand to a client
Prices apply after launch. Everyone who joins the waitlist or the beta before then pays 40% less for the first 12 months, on any plan. That is a promise, not a campaign.
Get early access
Join the waitlist and be among the first invited: free during the closed beta, plus 40% off for 12 months when the plans launch.