Privacy Policy

AdsPlainer ("we", "us") is a tool that connects to your Google Ads account and explains, in plain language, where your budget is going and how to improve it. It is operated by DIȚU ANDREI CĂTĂLIN PFA, a sole trader registered in Romania (CUI 53319982), who is the data controller for everything described here. The postal address is available on request.

For anything related to your data or this policy, write to us at hello@adsplainer.com. A real person answers.

We only collect what the product needs to work:

• Your Google profile basics when you sign in: name, email address and profile picture, plus the technical tokens Google issues so we can read your Google Ads on your behalf. They are stored in our database and never shown to anyone.
• Your Google Ads data, only after you explicitly connect an account, and only read: account names, currencies and time zones; account-level settings and exclusions; campaigns with their settings, budgets (shared budgets included) and Google's budget simulations; ad groups; ads and their assets, including images, videos and Shopping product listings; keywords with their quality scores; search terms; negative keywords and shared negative lists; ad schedules; extensions; conversion actions; Google's own recommendations and your auto-apply settings; performance figures broken down by day, hour, device, location, distance from your business, age and gender, audience, landing page, placement and product; and the account change history.
• The settings you choose in AdsPlainer: language, how often to sync, your goals (such as a target cost per conversion) and which accounts to watch.
• The insights we generate from your data, and what you do with them (done, dismissed, snoozed).
• Your waitlist signup, if you joined it: email address, the language of the page you signed up on, and the optional answers (spend bracket, plan interest, what frustrates you).
• Feedback and messages you send us through the app.
• Technical records that keep the service running: error reports from the app (which page, what failed), counts of the calls we make to the Google Ads API, and sync outcomes.
• On our public pages, and only with your agreement where it is required, Google Analytics records standard visit information: the pages you view, the approximate region you visit from and how you arrived. Never anything from your Google Ads account, because analytics does not run inside the product.

We use your data for one thing: making AdsPlainer useful to you. In the terms of the GDPR, each purpose has its basis:

• Providing the service you asked for: sign-in, syncing your accounts, generating insights, rendering your dashboard and reports, and emails about your own account. Basis: performance of our contract with you (article 6(1)(b)).
• The waitlist welcome and the invitation into the beta: steps you asked for before any contract (article 6(1)(b)). We send no marketing newsletters; if that ever changes, we will ask you first.
• Keeping the service secure and working: error records, rate limits, counts of API calls. Basis: our legitimate interest in running a reliable service (article 6(1)(f)). Nothing in these records is used to profile you.
• Understanding, in aggregate and never per person, which features help people, so we can improve them. Basis: the same legitimate interest.
• Analytics on our public pages in the EEA, the UK and Switzerland: your consent (article 6(1)(a)), which you can withdraw at any time from the Cookie settings link in the footer.

We never sell your data. We never share it with advertisers. We never use it to train machine-learning models. No decision with legal or similar effects on you is made automatically.

AdsPlainer's use and transfer to any other application of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

In practice that means: we request read-only access to your Google Ads data, we use it only to show you your own insights and reports, we do not transfer it to anyone else, we do not sell it, and no human being reads it except for security reasons, to comply with the law, or with your explicit permission (for example, when you ask for support on a specific campaign).

AdsPlainer cannot change anything in your Google Ads account. It reads and analyzes, full stop.

• Your data is stored in a Postgres database hosted in the European Union (Frankfurt, Germany), and the server that runs AdsPlainer sits in the European Union too (France). All connections are encrypted in transit and the database is encrypted at rest.
• Google Ads data is kept for a rolling 90 days (hourly breakdowns and search terms for 30 days). Older rows are deleted automatically. If you disconnect a Google Ads account from AdsPlainer, everything we synced from it is deleted on the spot.
• Your account itself (profile, settings, insights, feedback) is kept for as long as your account exists. If you want your whole AdsPlainer account and every trace of your data gone, there is a button for it in Settings. It revokes our access to your Google account first, then deletes everything we hold, straight away. Or just email us and we will do it for you.
• Your waitlist signup is kept until you are invited and create an account, or until you ask us to remove you.
• Technical records (error reports, API call counts, sync outcomes) are deleted after 30 days.
• Our database keeps a short recovery history, measured in hours, so a deletion is final within the same day.

Like every web product, we rely on a few providers to run AdsPlainer. Each one processes data only on our behalf, only to provide its service to us, under a data-processing agreement and its own security commitments:

• Neon (database hosting, Frankfurt, Germany).
• Contabo (the server that runs AdsPlainer, France).
• Resend (email delivery, European region).
• Cloudflare (our domain, DNS, and the routing of our contact mailbox).
• Google (sign-in with your Google account, the Google Ads API through which we read your data, and on our public pages only, Google Analytics and Google Tag Manager).

We do not share your data with anyone else, and we never sell it.

Everything we store stays in the European Union. Two things necessarily reach Google in the United States: signing in with your Google account, and the calls we make to the Google Ads API to read your data, both covered by Google's commitments under the EU-US Data Privacy Framework and standard contractual clauses.

If you agree to analytics on our public pages, Google Analytics processes those visits on Google's infrastructure too, under the same safeguards. Google keeps that data for 14 months.

Signing in sets a session cookie, and two small preference cookies remember your language and which ad account you are looking at. Those are strictly necessary or purely functional, so they are always set.

On our public pages only, we also use Google Analytics through Google Tag Manager, to understand how people find AdsPlainer. It sets its own cookies. In the EEA, the UK and Switzerland nothing is set until you agree on the banner, and your answer is remembered in one more cookie for six months. You can change it whenever you like, from the Cookie settings link in the footer.

Analytics never runs inside the product. Once you are signed in, the pages that show your Google Ads data load no analytics or advertising scripts at all, so nothing about your campaigns reaches Google Analytics.

You stay in control, always. Under the GDPR you can ask us to:

• Tell you what data we hold about you and give you a copy (access and portability).
• Correct it, restrict how we use it, or delete it. You can also delete your entire account yourself from Settings, in one action.
• Stop processing that rests on our legitimate interest, by objecting to it.
• Withdraw your consent to analytics at any time, from the Cookie settings link in the footer of any public page. Refusing changes nothing about how the product works.
• Revoke AdsPlainer's access to your Google account at any time from your Google Account permissions page (myaccount.google.com/permissions). Access stops immediately.
• Complain to a supervisory authority. In Romania that is the National Supervisory Authority for Personal Data Processing (ANSPDCP, dataprotection.ro); elsewhere in the EU, the authority of the country you live in.

For any of these, one email is enough: hello@adsplainer.com. We answer within a month, usually much sooner.

If this policy changes in a way that matters, we will say so clearly in the product before the change takes effect. The date at the top always tells you when it was last updated.

Questions, concerns, requests: hello@adsplainer.com.